Sometimes, I get to work on cool things. Get a taste of some projects and work I've done below.
GROUP WORK CREATIVE is a content creation studio led by Jane Claire Hervey that launches projects, products & brands invested in community & culture. I came on board to assist Jane with clients by doing everything from brand development to helping with email marketing. In July, Group Work put on the very first Born Into This Conference for Doula Trainings International, designing the event's experience & managing all of the event's creative & logistics teams.
My main project atm is Bartaile, a design-driven handbag. Some things I've done so far:
-Directed & shot conceptualized photos for social
-Brainstormed & cultivated photoshoot concepts, proposals
-Assisted in email marketing campaigns
-Generated social media captions
41 Winks is an e-com brand that creates eye masks and other sleep accessories. As the Director of Brand Communications, I run all things social media for the brand.
I craft copy, select images/graphics to post, direct and shoot photos, create Instagram stories, curate the Pinterest feed, and help to expand the brand’s reach via Instagram.
I was hired by VICELAND, VICE Media's television channel, to shoot their event space for SXSW 2018. I was in charge of identifying photo ops, shooting photographs as well as editing during the duration of the festival.
For Naturally Curly, I selected locations around Austin to photograph editors and an array of products for web and social, including a Halloween-themed shoot and work out-themed shoot.
I've been fortunate to work closely with #BOSSBABESATX, a nonprofit that connects women and nonbinary creatives, entrepreneurs & organizers through events & other initiatives. I've shot events, portraits & set up a booth at one of their meets as their featured event photographer.
IGAUSTINTEXAS is an Instagram account and community group dedicated to creative community and exploration in Austin. As a team member and marketing lead, I help to curate the feed by selecting and featuring content, as well as work to increase social media engagement for our 11K followers.
Bontá is a functional beverage made with Mediterranean sourced and inspired ingredients. My main focus was to build Bontá into a health and lifestyle brand through social media, influencers and partnership strategy. I led social media by crafting copy, increasing overall engagement, as well as reaching out to influencers.
In just 2 months, Bontá‘s Instagram followers increased by 10% and engagement rates went up 300%. They’ve reached 50 food, fitness, and wellness influencers and expanded retail store placements all across the New York City area.